As more people engage in outdoor and recreational activities to maintain their health and fitness, the demand for high-quality activewear is on the rise. Consumers are increasingly willing to invest in performance-enhancing apparel that improves comfort during workouts and sporting events, driving the growth of the activewear market globally.
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Key Market Players:
- Nike, Inc. (U.S.)
- ASICS Corporation (Japan)
- Under Armour, Inc. (U.S.)
- ADIDAS AG (Germany)
- New Balance (U.S.)
- Skechers USA, Inc. (U.S.)
- Columbia Sportswear Company (U.S.)
- PUMA SE (Germany)
Variety in Design and Size Boosts Demand for Activewear Apparel
The global activewear market is categorized into product types: apparel, footwear, and others. The apparel segment leads the market, driven by the wide variety of styles and options available, catering to diverse consumer needs.
Health & Wellness Trends Drive Popularity of Activewear Among Women
The market is also segmented by end-user, with male and female categories. The female segment dominates, as more women focus on health, fitness, and wellness, contributing to increased demand for activewear.
Offline Stores Remain the Preferred Distribution Channel
When it comes to distribution, the market is divided into offline and online/e-commerce channels. The offline segment currently holds the largest share, as physical stores offer benefits like the ability to try products on, inspect them firsthand, and return items more easily.
The report also covers major global regions including North America, Europe, and Asia Pacific.
Report Overview:
The report offers a comprehensive analysis of the activewear market, covering key distribution channels, customer segments, and the leading companies in the space. It also explores current market trends and developments shaping the industry's growth.
Drivers and Challenges:
Technological Innovation Fuels Market Growth
The global fitness landscape is evolving, with consumers increasingly seeking "smart" apparel integrated with innovative technologies. Market leaders are responding by developing activewear that enhances athletic performance and meets specific fitness needs. Additionally, rising disposable incomes are driving demand for high-end, technologically advanced activewear, further accelerating market expansion.
However, the fashion industry's environmental impact remains a challenge, as it is one of the largest contributors to greenhouse gas emissions, which may lead some consumers to hesitate when purchasing apparel that isn't sustainably produced.
Regional Insights:
North America Leads, Asia Pacific Grows Fastest
North America is currently the dominant region in the activewear market, largely due to a large, fashion-conscious millennial and Gen Z consumer base seeking stylish yet functional apparel. Meanwhile, Asia Pacific is expected to experience the highest CAGR during the forecast period, particularly in countries like China and India, where a growing focus on health and fitness is driving demand for activewear.
Competitive Landscape:
Key Players Pursue Product Innovation and Partnerships
The global activewear market is highly competitive, with both domestic and international brands vying for market share. Companies are focusing on new product launches and strategic partnerships to expand their product offerings and global presence.
Recent Industry Developments:
- May 2023: BaliSwim, an Indonesian manufacturer specializing in swimwear and athletic wear, launched its new Women's Active Ready Design 2023 collection, which features eight new sets available in four fabric types.
